Communicating insights
+ our deliverables

We believe that it is just as critical to ensure that we can communicate our findings effectively as it is to ensure that we conduct a thorough, in-depth investigation and develop relevant insights.

In order to accomplish this goal, it is critical to understand the level of simplicity or detail and the modes of communication that will be most effective for your audience. We cannot emphasize enough that presentation really matters — especially when it comes to inspiring integration, ideation and action.

Lasting Impact of Covid - More Intentional Decisions

Millennial Parents and The Covid - 19 Paradox

Self Care Shift Pt. 1

The Burden of Acne for Young Adults

Elder Care - Forced to Care for Parents

Covid’s Effect on Gen Z and Their Expectations for Brands

Millennials’ Financial Struggle

The Surprisingly Indulgent Spending of Minimalists

The Multicultural Shift

Masculinity

Investing and the Gender Gap - Risk Reluctance

Delicious

Our clients have found our Insight Films to be the perfect way to generate consumer intuition and inspire new, yet relevant thinking and, then, to help sell in those ideas.

We often produce films in a modular format — each chapter focusing on a particular theme allowing The Film to be easily customized for different initiatives.

The Insight Film can act as a compelling creative and strategic brief for internal creative teams and c-level executives or to onboard new employees. Our Insight Films are designed to be modular so they can be repurposed for specific initiatives, different groups within the organization, and to highlight particularly fertile areas for innovation and ideation. Furthermore, the films have staying power. Our clients often re-use and re-edit the footage for many years after the original project has been completed.

Behaviors Likely to Stick Post Covid

What Do Black Consumers Expect From Brands

The Inspiration Report is an easily digestible, yet detailed written and visual report that provides additional details and insights from our exploration. We begin with thoughtful analysis of the research and translate our findings into implications and opportunities for the company. All Inspiration Reports are customized to the needs of our clients. We have created everything from 150 page reports filled with a plethora of details, to short, visually-driven summaries of the key insights. We will put together whatever bests inspires your audience.

Gen Z and Gender

The Rising Impact of Elder Care on Gen X and Millennials

The Surprisingly Indulgent Spending of Minimalists

This infographic poster can be a great compliment to the other deliverables as it serves as a point of reference, reminding team members of relevant and/or important findings during their day-to-day. The poster will be something simple and striking that team members can post in their offices, share digitally, use to spark idea development and refer to for information and inspiration at any time.

Archive of raw materials

While all of our deliverables are extremely effective at inspiring consumer intuition and ideation, the raw materials (hours of footage, transcripts, audio, etc.) can be especially useful for tactical research needs. Raw materials are often repurposed by our clients for future initiatives to inspire further insight. They are an amazing way to get a huge return on your investment.

Uses For dig’s deliverables

Brand repositioning
Product innovation
Strategic realignment
Creative briefs for vendors and strategists
Employee education and Onboarding of new employees
Bringing a segmentation to life
Generating internal alignment between disparate departments within an organization

Compelling c-level executive education and foundation for new strategic ideas
As a centerpiece for executive conferences
As a sales tool introducing a new mindset or consumer to external partners
Establishing a common vision across linguistic and cultural barriers within an organization

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