Approach 

we blend the interviewing and observational techniques of ethnographic research with the storytelling methods of documentary filmmaking. this approach allows us to do more than just generate, explore or validate insights; it enables us to create insight communication tools that add emotional depth to your understanding of your consumer and the opportunity. in the end, this makes consumer intuition, cross-functional alignment and meaningful ideation inevitable.

our tools are designed to inspire a broad range of audiences, from entry-level employees to specialists to executives, and to continue to jump-start new thinking for an organization long after a project is completed. our thoughtful and complete approach enables our clients to see the maximum return on their investment, because insights this well-communicated remain viable and relevant over time rather than being set aside for the next new thing. the quality of our deliverables is such that many clients repurpose their footage for multiple initiatives beyond the original objective — from sales presentations to employee training to ideation sessions to corporate conferences. most often, though, they are used to inspire innovative and relevant ideation that leads to successful innovation.