Innovation
A global CPG company conducted a large segmentation study that generated eight consumer targets. dig was asked to conduct a U.S.-based ethnographic exploration to help it better understand and bring to life the four most important segments so that the company could develop cross-functional alignment and fuel linear innovation.
Segmentation
A global automotive manufacturer was itching to enter the growing field of electric vehicles. However, they knew surprisingly little about the consumers in the category and their unmet needs. They asked dig to help them understand the unique attitudes, behaviors and needs of current and possible electric vehicle owners to inspire a new fleet of vehicles.
Brand Repositioning
A Fortune 100 bank had conducted a segmentation and unearthed five key segments. The bank needed to understand how these five segments (including both consumer and small business targets) were connected in mindset and behavior to inspire a comprehensive brand repositioning intended to maximize business opportunities.
Innovation
A global CPG company conducted a large segmentation study that generated eight consumer targets. dig was asked to conduct a U.S.-based ethnographic exploration to help it better understand and bring to life the four most important segments so that the company could develop cross-functional alignment and fuel linear innovation.
Segmentation
A global automotive manufacturer was itching to enter the growing field of electric vehicles. However, they knew surprisingly little about the consumers in the category and their unmet needs. They asked dig to help them understand the unique attitudes, behaviors and needs of current and possible electric vehicle owners to inspire a new fleet of vehicles.
Brand Repositioning
A Fortune 100 bank had conducted a segmentation and unearthed five key segments. The bank needed to understand how these five segments (including both consumer and small business targets) were connected in mindset and behavior to inspire a comprehensive brand repositioning intended to maximize business opportunities.
